Page 54 - James Caan - Get the Job you Really Want
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Matching yourself to employers’ needs

             Be proactive too in understanding a potential employer’s needs.
             Read between the lines of any job advert. If you see an ad
             saying: ‘Go-getter salesperson needed’, that seems obvious at

             first glance, but think about what the employer is really telling
             you.
                The message here is, ‘I need a sales person who is highly

             motivated, can operate independently, and can sell in large
             quantities.’ Straight away you have three areas to focus on,
             allowing you to craft your experience to those needs, coming up
             with examples of how you have delivered precisely those things
             in your current and any previous jobs. If you can prove you are

             motivated, independent and a good seller, that employer is
             going to say, ‘I need this person on my team.’
                Here’s an idea to bear in mind which allows you to prove that

             in a very direct – and challenging – way.
                I was really impressed when one candidate said to me,
             ‘James, I don’t know about you, but I’ve always found that with
             interviews, it is quite di≤cult to work out whether this is the
             right opportunity for me and whether from your perspective

             I can really make a di≠erence to this organization.’
                He went on to say, ‘What I wanted to propose was this: how
             would you feel about me coming in and spending a week here

             actually doing the job – at no cost to you, entirely at my own
             cost – to demonstrate to you that I can really make a di≠erence?
             And most importantly to prove that I can add value to the
             position that you are o≠ering?’


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