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6.  PeRFoRMAnCe





















             It is the day of the interview. How confident are you feeling?

                Confidence at an interview comes from knowledge. If
             you have not done your research, if you haven’t studied the
             company, if you haven’t gone on the Web, if you haven’t under-

             stood what the market is and who the competition is, if you
             haven’t done a Google search on the person who’s interviewing
             you, your confidence is going to be very low. Conversely, the
             more knowledgeable you are, the more thoroughly you have
             done your research, the more confident you will feel.

                If you have followed the ideas in the previous chapters,
             your confidence should be at an all-time high. You have
             finished and reviewed your detailed research about the

             company you are going to see. You have thought about
             the way you are going to present yourself. You have taken
             time to reflect on the key messages you want to get across
             during the interview, and on how those messages match the


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