Page 127 - James Caan - Get the Job you Really Want
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waiting for you to pick up on. ‘I notice you won Best Newcomer
             in Pharmaceuticals last year; that was an interesting achieve-
             ment. Who were you up against?’ And the minute you ask
             that question about a time when they had some glory, they of
             course sit up with a big smile. You’re talking about their success,

             which is di≤cult to do with a glum face, and the conversation is
             under way in a very positive vein. You are engaged in a dialogue
             already.

                Even if the interview is taking place in a rather sterile
             meeting room – as it often does these days – you can pick up on
             something you spotted while you were sitting in the reception
             area, where the same kind of certificates and awards might be
             on display. ‘While I was waiting in reception, I saw you guys

             have picked up a Product of the Year award: which product was
             that for?’



             Minimizing the surprise factor




             Unlike your C V – the creation of which is completely under your
             control – each interview is something of an unknown quantity.

             But you can do plenty to minimize being thrown o≠ your
             stride. The best interview is going to be the one which contains
             the fewest surprises – no hidden traps – because you have

             thought through the process in advance. And you have taken
             the trouble to get to know the job you are applying for. Nine
             out of ten people have a very superficial idea of the job itself.
             They might know the basic details from the job ad – Marketing


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