James was invited to join the panel of investors on BBC’s flagship business investment programme Dragons Den. He was delighted to take his seat on the show in 2007 and was on the panel for three years. He invested over £1m in 14 companies who successfully pitched to him.

James is also known for joining CNBC to present ‘The Business Class’ where he examined six unique British companies as they undertook their next steps to growth and success. With James’ impressive track record of creating and managing successful companies he used his first-hand experience to discuss the challenges and offer advice with the guest experts, each providing their own candid insight.

In addition to this James was invited to be a panellist on Sky News’ weekly discussion show where he debated topics from Trump to Brexit and everything in between.