Page 161 - James Caan - Get the Job you Really Want
P. 161

This is all about psychology and timing. When I’m pitching
             for business and we’ve finished the pitch and wrapped it up,
             generally somebody from the meeting will walk out with me
             to reception or the lifts. I’ll say, quite low-key, What’s your gut

             feeling?

                It’s a brilliant question. I ask it every single time. And every
             single time it has the desired e≠ect: they will tell you, simply
             because of the way the question is phrased. ‘What’s your gut

             feeling?’ It is so open-ended.
                Nine times out of ten they tell me something that proves
             vital. They give me a nugget. They might say, ‘James, I thought
             it was really good, but I think you’re going to be a bit expensive.’
             That tells me exactly how to follow up the pitch. But they

             would never tell me that negative in the meeting. People don’t,
             because it is confrontational.
                You can apply exactly the same technique when you are

             being shown out after an interview. ‘How did I do? What’s
             your gut feeling? Am I right for the company?’ I know some
             people think that is too aggressive, too pushy. I buy all of that,
             other than the fact that, if you don’t ask, you could have blown
             the interview, never know why and never have the chance to

             respond. You’ll never know. That’s the di≠erence: I want to know.
             If I haven’t got the job, I want to know why.
                The ninety seconds you have as you are accompanied back

             to the reception area is a critical window in the whole process.
             Because you and the interviewer have left the meeting room,
             folded up your files, the normal guards are down. If you are
             really smart, you will not waste the opportunity.


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