Page 228 - James Caan - Get the Job you Really Want

BFORMAT_endpage 30/4/06 11:48 am Page 1

He just wanted a decent

book to read ...

Not too much to ask, is it? It was in 1935 when Allen Lane, Managing
Director of Bodley Head Publishers, stood on a platform at Exeter railway
station looking for something good to read on his journey back to London.
His choice was limited to popular magazines and poor-quality paperbacks –
the same choice faced every day by the vast majority of readers, few of
whom could afford hardbacks. Lane’s disappointment and subsequent anger
at the range of books generally available led him to found a company – and
change the world.
‘We believed in the existence in this country of a vast reading public for intelligent
books at a low price, and staked everything on it’
Sir Allen Lane, 1902–1970, founder of Penguin Books
The quality paperback had arrived – and not just in bookshops. Lane was
adamant that his Penguins should appear in chain stores and tobacconists,
and should cost no more than a packet of cigarettes.

Reading habits (and cigarette prices) have changed since 1935, but
Penguin still believes in publishing the best books for everybody to
enjoy.We still believe that good design costs no more than bad design,
and we still believe that quality books published passionately and responsibly
make the world a better place.

So wherever you see the little bird – whether it’s on a piece of
prize-winning literary fiction or a celebrity autobiography, political tour
de force or historical masterpiece, a serial-killer thriller, reference book,
world classic or a piece of pure escapism – you can bet that it represents
the very best that the genre has to offer.
Whatever you like to read – trust Penguin.