James is an ambassador for The British Asian Trust which inspires and supports philanthropy amongst the British Asian community.  The Trust serves as a ‘social fund’ in support of high impact charities within the areas of education, enterprise and health in South Asia and the UK.  It was founded by a group of British Asian business leaders at the suggestion of HRH The Prince of Wales.

Working in partnership with effective charities, The British Asian Trust ensures that donations make the greatest impact and lead to lasting change in Bangladesh, India, Pakistan, Sri Lanka and the UK.

With his expertise and passion for the Trust’s key themes of enterprise, education and health, James brings vital experience to the organisation.  His acclaim as a business leader and entrepreneur  helps the Trust convey its emphasis on social investment and effective philanthropy.

James’ deep understanding of international development and his personal involvement in promoting sustainable change in disadvantaged communities reinforces the Trust’s aims. His commitment to the mission of the Trust inspires valuable support from both inside and outside the British Asian community.